Creative Director
Enverus.
Creative direction through the rebrand from Drilling Info to Enverus, applied across 10+ products and international brands.
One identity across 10+ products, not 10 voices.
- Outcome
- Rebranded Drilling Info to Enverus across 10+ products and brands
- Designed a 90 by 40 ft double-decker booth for NAPE, walked by 15,000+ attendees
- Built the Deal Finder app that closed millions in deals on the show floor
- One identity, applied consistently end to end
- Problem
- Drilling Info had grown into a multi-billion-dollar energy data-analytics company spanning 10+ products and international brands, but the design spoke in as many voices. The rebrand to Enverus had to land everywhere, consistently.
- My role
- Creative direction across 10+ international brands · Led the Drilling Info to Enverus rebrand application · Formed and led agile creative teams · UX/UI, web, print, and event design
- Key calls
- Design the whole show: a double-decker booth and the app to navigate it
- Stack
- Figma · Adobe Suite · web · print · event · brand systems
The rebrand.
Drilling Info became Enverus. My job was to direct that change across a multi-billion-dollar platform and make one identity land everywhere: collateral, product, web, and events. I led agile creative teams and shipped the brand into the real world, consistently, at scale.
The NAPE booth, and an app to navigate it.
NAPE is the largest tradeshow and marketplace of its kind in oil and gas. For it, I designed a 90 by 40 foot double-decker booth: a two-story branded environment with live data walls and demo stations that more than 15,000 attendees walked through. Then I designed and built the Deal Finder app that helped them navigate the floor and find deals inside Drillinginfo’s software, with millions of dollars in deals closed through it. Design and build, at the scale of a building.
The product.
MarketView and the wider platform: the energy data-analytics product the new brand had to serve, every day, for thousands of users.
