Sr Manager, UX Product Design
Fortune 500 B2B2C eCommerce.
Leading UXR, UX, and UI teams for one of the largest B2B and B2C apparel platforms in the US, and taking the design org AI-first.
AI as the default starting point, not a side experiment.
- Outcome
- Moved AI from novelty to the default starting point for research, exploration, and prototyping
- Design shows up to kickoffs with evidence and working concepts, not opinions
- Won the company hackathon with an AI-assisted, one-sitting feature: shipped
- Problem
- A Fortune 500 B2B and B2C platform whose design org was producing slower than the business moved, with research and exploration treated as luxuries instead of defaults.
- My role
- Lead UXR, UX, and UI design teams · Design org strategy, hiring, and mentorship · AI tooling transformation across the design workflow · Design system governance across a massive B2B and B2C platform
- Key calls
- Designers direct, edit, and validate instead of producing from scratch
- Show up to kickoffs with evidence and working concepts
- Stack
- Figma · AI design + prototyping stack · design systems · UXR ops
One sitting, one shipped feature
I recently won our company hackathon by researching, designing, and spec’ing a complete order grace-period feature (cancel within 30 minutes) in a single sitting. An AI-assisted workflow did the legwork while I made the calls. It shipped. That’s the leverage I build into my teams.
The team shift
Exploration got cheap. We test three or four directions in the time it used to take to polish one, and designers spend their time directing, editing, and validating instead of producing from scratch. That changed design’s seat at the table.
Protected case study
The full screens and process for this work are shared under NDA. If we’re talking, ask me for the password. Happy to walk you through everything.
That’s not it. Ask me for the current password.
