Design + AI Leader
Devin Pickering.
hello@devinpickering.com · Austin, TX · devinpickering.com · linkedin.com/in/memfis
I lead design teams to solve hard problems, create clarity, and ship products that work. Fifteen years across startups and Fortune 500 companies. I don’t bulldoze. I align, then raise the bar. And I still design and build myself.
Highlights
- 30+ major product launches across B2B and B2C
- 20+ designers mentored into lead and principal roles
- Design-to-dev churn cut 40% through shared systems
- Kinjo CAC cut from ~$20 to $8; MPC conversion up 15%+
- 3 companies founded, one AI-native and shipping today
Experience
Lead UXR, UX, and UI teams for a Fortune 500 B2B and B2C apparel platform. Took the design org AI-first; won the company hackathon with a shipped, AI-assisted feature.
AI-native company: agents write and illustrate personalized hardcover children’s books, humans direct. Brand, UX, web, and the agentic production pipeline.
Design and build for ITW automotive brands (Permatex, Fast Orange, Spray Nine, Versachem, Evercoat) and Interplay Learning. No handoffs.
Two iOS apps that turn Roblox time into learning. CAC cut from ~$20 to $8.
Web experience for predictive subscription commerce. Twelve months of shipped homepage iterations.
Directed the Drilling Info to Enverus rebrand across 10+ products. Designed a 90 by 40 ft double-decker NAPE booth and designed and built the Deal Finder app.
Rebuilt the flagship store on Shopify. Conversion up 15%+; landing pages at $30–50K/day.
Full-service design and web studio. Grown over eight years and acquired in 2016.
Skills & tools
Design leadership, UX/UI, product strategy, design systems, brand, AI-first workflows. Figma, Adobe Suite, HTML/CSS, WordPress, Shopify.
Education
York University — Bachelor of Design, Honours (BDes Hons).