The receipts

Org building1 → 7the design team I built, from one designerplus the research practice I started Strategy80%of our 2024 product roadmap came from work my team incubatedresearched and validated the year before ScopeMillions a dayin revenue through the product pages my team ownsNorth America’s largest apparel platform
Across my career 3companies where I built and led the design team 20+designers led and mentored, many now leads and principals 2×faster design and research cycle, 8–12 weeks down to 4–6

Selected work.

2017–now

North America’s Largest Apparel Platform 01 Sr Manager, UX Product Design North America’s Largest Apparel Platform. I built the UX, UI, and research practice here, from one designer to seven, and made AI part of how the team works. An agent I built cut launch-catalog writing from weeks to under an hour. 50,000 → 1 custom storefronts moving toward one platformthe target · V1 in pilot Watch the short version 55s 2022–Now→ Story Genie 02 Founder Story Genie. I founded Story Genie and run every part, design to build to growth. Parents turn their kid into the hero of a printed hardcover storybook. 0 → 1 founded, designed, built, marketed, and run end to end Watch the short version 55s 2023–Now→ My Accomplishments 03 Founder My Accomplishments. My own product, built solo on my own time. A private assistant for Microsoft 365 that keeps track of what you get done and writes it up in your own voice when review time comes. Solo product, site, video, and launch, designed and built end to end 2026→ Kinjo 04 Design Director Kinjo. I built the shared design system and directed both iOS apps with product and engineering. Kinjo is built to turn Roblox time into learning. 2 iOS apps shipped on one design system Watch the short version 55s 2021–2022→ The Mysterious Package Company 05 Web Director & UX Designer The Mysterious Package Company. I rebuilt the store on Shopify and ran weekly A/B tests on pages doing $30–50K a day. The tests settled copy calls by revenue, not opinion. “The coolest thing you can get in your mailbox,” says Neil Patrick Harris. $30–50K daily landing-page salesacross 2017 campaigns Watch the short version 55s 2017–2018→ Surf Studios · Client Work 06 Founder, Design Director Surf Studios · Client Work. My agency. I deliver brand, web, and growth end to end for the automotive industry’s leading names. The partnerships last, some now running with barely any feedback needed. 6+ industry-leading brands, delivered end to end Watch the short version 43s 2020–Now→ Supply Drop 07 Design Director Supply Drop. I designed the brand and website for a service that predicts when a household needs essentials and ships them automatically. The design’s job was to make that automation feel simple enough to trust. 100+ paying subscribers in the first week, recurring not one-offMeta Ads Manager Watch the short version 55s 2019–2021→ Enverus 08 Creative Director Enverus. I led the rebrand from Drilling Info to Enverus across 10+ products and international brands, giving a wide product line one visual language. Millions in deals my Deal Finder app surfaced at NAPEdeal value surfaced at the show Watch the short version 55s 2018–2019→
Worked with
Fast OrangeSpray NineVersachem

My battlecry

“Communicate, don’t decorate.”

Every pixel on this site, and everything my teams deliver, has a job. Anyone can make something look nice. The harder, more valuable thing is making something that works and looks nice, and that only comes from caring about the user and iterating until it does. Here is how I hold the bar.

Evidence
Research embedded in the team’s rhythm. Decisions rooted in user insight, not opinion.
Leverage
AI as the default starting point. Designers direct, edit, and validate instead of producing from scratch.
Craft
When anyone can generate UI, judgment and taste are the differentiators. The bar stays high.
Trust
Psychological safety, candid critique, and designers who grow into leads.

What it’s like to work with me

“Congrats on helping a teammate get promoted too. I know you’re the main reason she’s at the level she’s at today.”

Marketing partner, multi-billion-dollar apparel platform

“His coaching and mentoring helped me personally step up my UI/UX skills and inspired me to keep exploring this space.”
Product leader, worked with me on the same team
“Your leadership means a lot. I’m very grateful to have you as my manager.”
Product designer, direct report
“The partnership with Surf is, without a doubt, one of our most important from a marketing standpoint.”
Brand Manager, Permatex · ITW Pro Brands, Surf Studios client

Names are withheld for privacy. References available on request, and public recommendations live on LinkedIn (opens in new tab)

Writing.

All notes →