Selected work.
2017–now
01
Story Genie.
An AI-native company where agents write and illustrate personalized hardcover children’s books, and humans supervise the magic.
2023–Now→
02
Fortune 500 B2B eCommerce.
Leading UXR, UX, and UI teams for one of the largest B2B apparel platforms in the US, and taking the design org AI-first.
2022–Now→
03
Kinjo.
Two iOS apps that turn Roblox time into learning. CAC cut from ~$20 to $8.
2021–2022→
04
The Mysterious Package Company.
“The coolest thing you can get in your mailbox,” says Neil Patrick Harris. Immersive story experiences, delivered by mail.
2017–2018→
05
Surf Studios · Client Work.
Big-name brands, shipped end to end: design, UX, and the build. Permatex, Fast Orange, Spray Nine, Versachem, Evercoat, Interplay Learning, and more.
2020–Now→
06
Supply Drop.
Household essentials on autopilot. I designed the web experience that made a prediction engine feel simple enough to trust.
2019–2021→
07
Enverus.
Creative direction through the rebrand from Drilling Info to Enverus, applied across 10+ products and international brands.
2018–2019→
30+product launches, B2B and B2C
20+designers mentored to lead and principal
3companies founded, one AI-native
Worked with
Fast Orange
Spray Nine
Versachem
Fast OrangeSpray NineVersachem“Communicate, don’t decorate.”
Every pixel on this site, and everything my teams ship, has a job. Here is how I hold the bar.
- Evidence
- Research embedded in the team’s rhythm. Decisions rooted in user insight, not opinion.
- Leverage
- AI as the default starting point. Designers direct, edit, and validate instead of producing from scratch.
- Craft
- When anyone can generate UI, judgment and taste are the differentiators. The bar stays high.
- Trust
- Psychological safety, honest critique, and senior talent that stays and grows.
What it’s like to work with me
“The most talented and innovative creative director I have ever worked with. Any team would be so lucky to have Devin leading the charge.”
Martha Aviles · VP Marketing, managed Devin directly
- “What a great guy. Seems like a tremendous hire, very knowledgeable, good culture fit.”
- Brandon K. · Video Operations Manager, after an AI working session
- “Consistently described as engaging, practical, and easy to follow… one of the most frequently highlighted as valuable.”
- Offsite survey · Marketing org, AI session feedback
- “I’ve been here over 10 years and seen a lot of presentations. Yours was up there with the best of them.”
- Justin S. · IT, Fortune 500 platform
- “Your leadership means a lot. I’m very grateful to have you as my manager.”
- Kelly C. · Product Designer, direct report
- “Congrats on helping Kelly get promoted too. I know you’re the main reason she’s at the level she’s at today.”
- Avril W. · Marketing partner, Fortune 500 platform
Initials protect colleagues at a current employer. Public recommendations live on LinkedIn →