Hi, I’m Devin.

What I can do for you.

Lead your design org

Build, coach, and keep strong teams. Clear vision, honest critique, senior talent that grows instead of leaving.

Make it AI-first

I run an AI-native company and lead an AI-first team today. I move AI from novelty to the default way design works.

Raise the craft bar

Org-wide design systems, evidence over opinion, and taste. Communicate, don’t decorate.

How I got here.

2008

Founded iceDive Creative Solutions. My first company: a full-service design and web studio, grown over eight years and acquired in 2016.

2017

The Mysterious Package Company. Web Director in Toronto. Rebuilt the flagship store, conversion up 15%+. Learned that story sells.

2018

Enverus, Creative Director. One creative voice across 10+ international brands at a multi-billion-dollar energy data-analytics company.

2019

Supply Drop, Design Director. Made a prediction engine feel simple enough to trust. Twelve months of shipped homepage iterations.

2020

Founded Surf Studios. Big-name brands, no handoffs: Permatex, Evercoat, Fast Orange, and more, designed and built end to end.

2021

Kinjo, Design Director. Two iOS apps launched, CAC down from ~$20 to $8. Learned to make growth a design problem.

2022

SanMar, Sr Manager of UX Product Design. Took a Fortune 500 design org AI-first. Still leading it today.

2023

Founded Story Genie. An AI-native company where agents produce and humans direct. Live and shipping hardcovers.

Now

All three at once. The Fortune 500 org, the studio, the startup. Different scales, same bar.

Proof.

“The most talented and innovative creative director I have ever worked with. Any team would be so lucky to have Devin leading the charge.”

Martha Aviles · VP Marketing, managed Devin directly