Enverus.

One identity across 10+ products, not 10 voices.

Outcome

• Rebranded Drilling Info to Enverus across 10+ products and brands
• Designed a 90 by 40 ft double-decker booth for NAPE, walked by 15,000+ attendees
• Built the Deal Finder app that surfaced millions in deals on the show floor
• One identity, applied consistently end to end

Problem

Drilling Info had grown into a multi-billion-dollar energy data-analytics company spanning 10+ products and international brands, but the design spoke in as many voices. The rebrand to Enverus had to land everywhere, consistently.

My role

Creative direction across 10+ international brands · Led the Drilling Info to Enverus rebrand application · Formed and led agile creative teams · UX/UI, web, print, and event design

Key calls

• Design the whole show: a double-decker booth and the app to navigate it

The rebrand.

Drilling Info became Enverus. My job was to direct that change across a multi-billion-dollar platform and make one identity land everywhere: collateral, product, web, and events. I led agile creative teams and launched the brand into the real world, consistently, at scale.

The NAPE booth, and an app to navigate it.

NAPE is the largest tradeshow and marketplace in oil and gas, and more than 15,000 attendees came through the show. I designed a 90 by 40 foot double-decker booth for it: a two-story branded environment with live data walls and demo stations. Drillinginfo held roughly 85 percent of the market and had data on everything, who owns which parcel of land, court records, who is selling. So I designed and built a Deal Finder that put that to work: a buyer entered their budget and what they were after, and it matched them to the vendors on the floor selling exactly that, then mapped where to find them. It surfaced deals worth millions and pulled a steady stream of qualified buyers to the booth. Years before AI, hand-built, with a web-dev agency I hired and directed. Design and build, at the scale of a building.

The product.

A rebrand that only lives on collateral is a coat of paint. The real test was the software thousands of people open every day. I carried the new identity into MarketView and the wider platform, so the brand held up where it mattered most, inside the product, not just on the booth and the business cards. I also designed the in-app guidance and onboarding in Pendo, the templates and walkthroughs that helped thousands of users find their way around a dense data platform.

Next case Story Genie.→