Design Director
Kinjo.
Two iOS apps that turn Roblox time into learning. CAC cut from ~$20 to $8.
One design system to ship two apps fast.
- Outcome
- Successful launch of 2 new iOS apps
- Increased MAUs and retention rate
- Decreased design-to-dev handoff time
- Improved kinjo.com and App Store conversion rates
- Dramatically improved CAC, from ~$20 to $8
- Problem
- Parents fight screen time; kids love Roblox. Kinjo needed two iOS apps that turn gaming into learning, and a design system that could ship them fast.
- My role
- User flows, prototypes, UX, UI, animations · Art direction and brand development · Weekly design sprints · Built and maintained a scalable design system · Social media ads and growth creative
- Key calls
- Treat growth creative as a design problem, not an afterthought
- Stack
- Figma · iOS · scalable design system · Meta ads creative
$8CAC, down from ~$20
2iOS apps shipped
1design system, two apps
Two iOS apps, one system.
I led product design for the parent and kids apps end to end: flows, UX, UI, and animation. A shared design system let two apps ship on a weekly sprint cadence without drifting apart.
One system, two apps.
Shared components and tokens cut design-to-dev handoff time and kept the brand consistent across a fast release cadence.
On the App Store.
App Store listing design built to convert: clear value, a playful brand, and kid-safe trust signals. Conversion on the listing and on kinjo.com climbed.
Growth: CAC from ~$20 to $8.
I treated growth as a design problem, not an afterthought. The Meta video ads and creative system below drove customer acquisition cost down from about $20 to $8.
