Supply Drop.

Make the prediction legible: explain the science in plain words.

Outcome

• Twelve months of shipped homepage iterations, April 2020 to February 2021
• The prediction engine explained in plain language: The Science of Supply Drop
• One brand system across web, email, print, and packaging

Problem

Households run out of essentials at the worst times. Supply Drop predicted what each home needs and delivered it monthly. The web experience had to make predictive subscription commerce feel simple and trustworthy.

My role

Web experience: design and build · Subscription onboarding and brand application · Email, print, and PPC creative

Key calls

• One brand voice across web, email, print, and packaging
• Ship homepage revisions monthly and let the results pick winners

Stack

Figma · web design + build · email · brand systems · PPC creative

Iterate in public.

The homepage shipped, measured, and shipped again: twelve months of revisions from the first COVID-era layout to the approved 2021 design. The evolution board is the actual trail.

Make the prediction legible.

The hard part was trust. I made a prediction engine feel simple enough to rely on: The Science of Supply Drop explained it in plain language, and the product surfaced what each home needed, and when.

One system, every surface.

One brand system across web, email, print, and packaging, plus a checkout built to make a recurring subscription feel effortless.

Next case Enverus.→